Friday 28 September 2012

Humility and Sincerity and Product itself brings 'Good Fortune'

Tons of people ask me on how I manage to keep KAYLENE for so long... I shall tell you! Its basically 3 elements.
*Disclaimer: Good Fortune doesnt mean WEALTHY. it basically means that I can feed myself and sustain KAYLENE (this baby spends alot of money per month!!) 


If you ask me, I think the biggest part of why my business is still thriving today is purely because I maintain a humble mindset whenever I work and make sure my staff (s) practice the same way. I often get mistaken as a worker and sometimes customers are... what I like to call 'Show Hand'.

show  (sh)
v. showed, shown (shn) or showed, show·ing, shows
v.tr.1.
a. To cause or allow to be seen; display.
b. To display for sale, in exhibition, or in competition:

I shant explain in details, I rather you use your imagination on my defination of 'Show Hand'

Even though I own KAYLENE, I must constantly remind myself that the real boss of KAYLENE are ALL the customers who patronise her, hence I must remind myself to stay humble. But THANK GOD! Most of our customers are fantastic, super nice and extremely friendly... so it is defnitely easier in the plus size scene than the petite world...

Another reason why KAYLENE is where she is today is also because we stay very focused on what customer needs and listens to all her criteria before advising on which clothes suits her.  We do not have a template of serving and products to recommend for each customer. We actually make sure we screen through all the requirments the customers wants and then suggest the items. We are very sincere when we serve customers and should the item be awful, we will not hesitate and tell the customer to change out the outfit. I train my staff(s) in a way that I rather not close the customers bill today than to have her never coming back to KAYLENE again. And I must say my staff(s) did extremely well in this, adhering to KAYLENE's golden rule.

Of course product must speak for herself. YES our items are expensive compared to other indie shops in Singapore. But the item speaks for itself for the quality, the workmanship and the exclusivity of the item. Mr Ling and I are both very proud to make sure that our products are good and sometimes even better than the big names from USA and UK. And should we not get good quality and designs this time round, we make sure we change and challange ourselves to get better ones. We hope you like what we have prepared for you.

So there... the key words to thriving KAYLENE. There really is no secret strategy, just purely Humility, Sincerity and Product




Thank you all for the love and support.

K

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