Tuesday 15 September 2015

Casting Call - Mercedes-Benz STYLO Asia Fashion Week - 4 to 7 November 2015, Kuala Lumpur

Click on image to see bigger picture. Kindly read the criteria.


AND YES, WE FINALLY GOT THE DETAILS!

I recently got back from my business trip and oh my gosh, the response for the catwalk is OVERWHELMING, incredible ladies! Thanks to many wonderful support from Ratna (Adevi Clothing), Aarti (Curvesbecomeher), business friends from Kuala Lumpur, ladies from Kagumi Group, the word spread and yes, there are so many plus size ladies on fire and want to be on stage to make a presence in the fashion industry! Thank you ladies, you are soooo kind and too kind to us! 

The ladies from Kagumi are TOO WELL CONNECTED! They were so kind to introduce me to a celebrity in KL and after exchanging conversations, she would like to hop on and help us out!

I am so thankful for the support and indeed blessed. After a late night meeting yesterday, we have concluded that this event is toooo important to even just 'pick some girls and go'. We need the highest calibre of girls who knows how to be able to handgle hundred of people staring at them while they take on the stage. This casting call is absolutely necessary and yes, from this event, we will be on a lookout for Kaylene's next face as well. Same rule applies for our product shoot model; she has to own the 'stage' and give us specific looks for the product shoot.

For this project, I have been humbled by Cate Lim and Prissy to lend a hand on the casting call. They will be your 'big sisters' for this project and giving you tips and training (we will fly to KL and get trainings there and give back to the selected models) to make sure you will be equipped and ready for the final big walk.

***KINDLY note that for the KL ladies who are keen in this walk, there WILL BE ANOTHER CASTING CALL with a celebrity and cheorographer in Kuala Lumpur. The dates will further announce for the KL LADIES yes?
For those who are keen in taking a bold step, kindly wadsap kayde at 94777028 on the time you will arrive to prevent a sudden influx of ladies and long wait.


Are you one of the 15 to rock the stage in Malaysia for Mercedes-Benz STYLO Asia Fashion Week 2015? Are you the one?


Tuesday 8 September 2015

Opportunity only knocks once.... right?

Hello ladies!

Last week was indeed a week of Highs and Lows for Kaylene and myself... 

First:

We had some production issues and I had to make the painful decisions to reject the goodies to retouch on them in order to make sure you girls get the best pieces. Some of the designs will be delayed but we are positive you girls will fall in love with them instantly the moment you see the images.

Second:

My day surgery (it was no incision procedure) went well but the report didnt come too good. I did my crying already and I am ready to embrace what I was given.  It sucked isnt it? At times like this, I am scheduled to do MRI soon and pray nothing more will happen that what I have already found out. Don't worry about me, I am under medication and I have already told the girls to cut down my schedule drastically in order to be able to change my lifestyle. During this period I may encounter fatigue and irrational moods as side effects so I ernestly hope you can bear with me if I am not up to service to you.

Third: 

I finally paid off my HUGE LAST debt incurred during the massive move to 38A Seah Street! I am now back to ZERO again but then I told myself it is okay, all the planning and decision for the move was calculated. I could finally say it is time to rebuild the finances when I received an email....

Fourth:

I am invited to showcase KAYLENE in



In case you are not familiar.... this fashion show is DA FASHION SHOW OF THE FASHON SHOWS LA!!!!!! Okay, maybe not, but definitely one of the most high profile ones. 

About this show....

Mercedes Benz STYLO Asia Fashion Week

The Mercedes Benz STYLO Asia Fashion Week is the first ever Asia wide collaboration of top emerging designers in the one media event, taking place once a year in each Asian host city. The event is a collaboration of 12 official fashion associations across Asia, with the likes of China, Korea, Japan, India, Hong Kong, Singapore, Thailand, Indonesia, Philippines, Malaysia, Taiwan, and Vietnam, showcasing their best designers in one central location. This international platform also plays hosts to the top buyers, media, editors, retailers, celebrities and VIPs from around the world.
Asia – The 5th fashion capital of the world.

Another link on Mercedes-Benz Fashion Week


From my understanding MBSTYLOAFW will be held during Malaysia Fashion Week. Isnt it cooool? Mr Jimmy Choo will be involved in this show too and he will be selecting 3 of his favourite designers to London and be mentored by him! Wooot~

To be honest, when I got the email, I threw my mouse and it flung a few centimetres away from me.... I WAS SO BL****Y ANGRY!!! Why? 

Because just when I am all broke and ready to build this Kaylene's funds back to normal again, I have to be invited of ALL times to take part in this show. I was FURIOUS! I felt why God has to be so cheeky and made fun of me. I was really upset because I really wanted to focus on my health too. So I texted Mr Ling and he simply replied: 

'Good. isnt it a good news?' 'Didnt you always dream of being in such big scale show?'

Yes, I know many of you will say it is an opportunity not to be missed. I also know! I am willing to eat bread just to be able to bring PLUS SIZE FASHION onto the main stage and above all, ITS MERCEDES-BENZ LA!

This show is not free, we estimate a total of 5 figure to complete this event. AND just when I am ready to eat bread, I was informed that...

There is no plus size models for me for this show 

I honestly do not blame or peeved with them. Because we potentially are THE ONLY plus size (till date) to showcase to the world (there will be guests from Asia including Japan, Korea, Middle East, Europe) and it does not make sense for them to hunt plus size models for us. Yeah, you got it right, Again another expenditure.... I spoke to Mr Ling about it and he was thinking why not get help from you ladies. because it is a very prestigious event to be part of and for those aspiring models, it will be a dream come true for them as well. The problem is this.

I do not have enough funds to sponsor my 15 models 
 
Yes. I did my calculations, I have just enough to bring Kaylene to the show, I do not have capacity to bring 15 models to KL for the show. So far, I have 4 volunteers from Singapore and they are willing to fork out for their own. I am eternally grateful for these wonderful girls. I still need 11 ladies. To cut the story short, I am in desperate need to look for:

1) girls who are plus size and knows how to rock the stage (there will be training we promise but confidence is something that comes from within which cannot be trained overnight)

2) girls who is willing to come to KL for 2 days (1 day for actual show and 1 day for the briefing and training and fitting)

3) girls who can pay for their own trip. I am seriously very embaressed about this but I really need help in this. The math is simple, no show = no models, no models = no show =  no way to show the world that plus size models exist, plus size clothing industry. I have done all I can to try do the sums but we know it is really impossible for now. 

4) girls who are willing to have Kaylene vouchers (amount yet decide) as a token of appreciation.

5) girls FROM KUALA LUMPUR!!!!! We need you! We really need more girls from KL so that we can reduce the stress for the model head count.

6) We are looking for 10 models from bust 42 to bust 52 (approx UK 12/14 to 20/22)


I know it sounds really crazy and ridiculous, if you know anyone who believes in Kaylene, in the plus size industry and is as affectionate as we are, please recommend them to us. Get them to email us at kayleneonline@gmail.com with header 'Mercedes-Benz Fashion Show Models'

Please help spread the word. This show is really our 1 golden ticket to showcase to the world that plus size designer exist and that we are capable of modelling and dressing up! 

I know many will ask me just like my fellow designer friend Khun Wat, he asked me to wait till next year. After serious consideration, my reply to him was 'Opportunity only knocks once, right?' Do you agree with me? Do you want to embark this journey with me? Do you believe you can rock the stage, potentially the first in Asia?